Program Modules

Becoming a Certified Facebook, Instagram, YouTube and Google Marketing Professional will ensure you are prepared with the knowledge and skills to create and manage effective Social Media marketing campaigns on these powerful channels.

• 1. Introduction to Social Media
• 2. Social Media Marketing strategy
• 3. Facebook Marketing
• 4. Facebook Advertising
• 5. Instagram Marketing & Advertising
• 6. Youtube channel creation and Advertising
• 7. Google Ads (Search Ads and Display Ads)

Introduction to Social Media Marketing The Introduction to Social Media Marketing module will lead you into the world of Social Media and demonstrate the power that it has as a marketing and advertising medium today. This module will help you explore the core features, tools and guidelines for setting up, optimizing and posting on Facebook, Instagram, Youtube and Google Ads

Topics covered include:

• Importance of Social Media in today’s World of Advertising
• The Power of Social Media Marketing
• Social Media Facts and Statistics

• Eligibility 10+2 (Any stream) / Undergraduates / Graduates
• Course Duration Course Duration – 20 hrs
• (2 hours a day for 3 days a week) (Complete this course quickly by attending extra hours of classes)